I.F.L.F.Y.

Created with New York artist WhIsBe, this neon installation explored the space between humour, intimacy and discomfort.

Part love letter, part provocation, the work was designed to interrupt its surroundings and demand a reaction. Some people laughed. Some were offended. Most stopped to take a photograph.

The most memorable cultural work often exists in tension - familiar enough to understand, unexpected enough to challenge. This project was a reminder that attention isn’t earned by being louder, but by creating something people feel compelled to talk about.